milestone for INFINITI in the Middle East
We are pleased to appoint Al Rakhaa Trading Limited as INFINITI’s exclusive distributor in Syria, marking our first entry into the market.
The announcement was made in Dubai in the presence of our regional leadership, including Massimiliano Messina, Chairperson for Nissan’s Africa, Middle East, India, Europe and Oceania (AMIEO) region, Thierry Sabbagh, Divisional Vice President and President, Middle East, KSA, CIS and India – Nissan and INFINITI, and Omar Shallah, CEO of Al Rakhaa Trading Limited, underscoring the importance of this partnership and the care with which we are approaching this new chapter.
Built on a shared commitment to customer-centricity, operational excellence, and modern Japanese luxury, this collaboration sets the foundation for a premium ownership experience from the outset. With a strong local partner and a phased, responsible approach, we look forward to introducing INFINITI to customers in Syria in the period ahead.
A thoughtful step forward, guided by leadership, standards, and long-term vision.

